prime time, prime times

prime time, prime times

prime time, prime times nom masculin (mots anglais signifiant meilleur temps) Tranche horaire correspondant au début de soirée, qui représente la plus forte écoute, la plus appréciée par les annonceurs publicitaires. (Recommandation officielle : heure de grande écoute.) ● prime time, prime times (difficultés) nom masculin (mots anglais signifiant meilleur temps) Prononciation À l'anglaise : [&ph100;ʀ&ph85;&ph94;&ph97;&ph104;&ph85;&ph94;&ph97;], le i se prononce comme ail. Orthographe Plur. : des prime times. Anglicisme Ce mot désignant la tranche horaire du début de soirée à la télévision et à la radio est aujourd'hui intégré au français comme terme de métier. Recommandation En dehors de l'usage technique, préférer heure de grande écoute.

Encyclopédie Universelle. 2012.

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